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Wells has become very popular in recent years. At one time the winter season was very quiet both through the week and weekends. Now the holiday season starts earlier and ends later and during the winter if the weather is fine the town becomes much busier, particularly at weekends, Christmas and Easter, both with day trippers and those who want to spend longer in the town.

Its shops provide for the full range of foodstuffs including Fairtrade goods where appropriate. The town boasts a traditional butcher, baker, fishmonger, delicatessen and greengrocer. As well as serving holiday needs for buckets and spades, holiday clothing and gifts to take home. There is no need to order from supermarkets online before you come; you can even get
groceries delivered to your door from local shops. Wells prides itself on the quality of its local produce. For those who want to browse, books, paintings, jewellery, designer clothes and giftware of many kinds are on offer. More recently a new shop has opened selling Toys, Organic Children's Clothing. Ethical and Fairtrade Products for all the Family. Indeed more recently still, we now have a self service petrol station.