Welcome to Wells Action for Fair Trade

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Wells-next-the-Sea is a small, thriving, coastal town on the North Norfolk coast of Norfolk. Wells Action for Fair Trade was formed in 2004 and immediately requested support from the Town Council. With a letter of support in hand, WAFT began their campaign to achieve Fairtrade Status in Wells. Our goal was achieved in 2007. Our members work to maintain these five vital goals and continue Fairtrade Town status.

To be a Fairtrade Town:

• The local council must pass a resolution supporting Fair Trade.

• Fair Trade products must be readily available in the area’s shops, and served in local cafés and eateries.

• Local workplaces must commit to supporting Fair Trade products, showing that support for Fair Trade is prevalent in the community

• Media support and coverage must support the campaign, such as our Fair Trade certificate being displayed in the local library

• A local Fair Trade steering committee must be active in the town.

When we started working towards these goals it would be most unusual to see Fairtrade labels when you went shopping. What a change? Things are certainly different. Walking around the town it is now the opposite and a large number of establishments sell or use Fairtrade goods. Particularly the cafes, restaurants and take away establishments.